Are Canadian Snowbirds Abandoning Their U.S. Retreats? The Battle to Win Back a Key Tourism Market

In the sun-drenched landscapes of California's Coachella Valley and beyond, a worrying trend is emerging: Canadian snowbirds, those seasonal visitors who flock south for winter escapes, are rethinking their plans amid political tensions and economic pressures. With U.S. destinations like Palm Springs relying heavily on this influx for billions in revenue, the potential fallout could reshape local economies and international relations.

At the heart of the issue is President Donald Trump's policies, including tariffs on Canadian goods and rhetoric about annexing Canada as the 51st state, which have soured relations. Statistics Canada reports a 32 percent drop in car crossings and a 13.5 percent decline in air travel from Canada to the U.S. in March 2025 compared to the previous year. In Palm Springs, known for its 120 golf courses and vibrant snowbird community, residents like Dave Majeski from Edmonton express frustration: "It costs us a lot to be down there, but we don't want to be disrespected." This sentiment is echoed by others, with some Canadians canceling trips or listing homes as a form of protest.

California is fighting back with a high-profile campaign titled "California Loves Canada," partnering with Expedia to offer up to 25 percent discounts on hotels, activities, and attractions. Governor Gavin Newsom has emphasized the state's appreciation, noting that 1.8 million Canadians visited in 2024, contributing $3.72 billion to the economy. This initiative highlights the symbiotic relationship between the two nations, where Canadian visitors not only boost tourism but also support jobs and cultural exchanges. Anthony Quinn, COO of the Canadian Association of Retired Persons, warns that without such efforts, travelers might divert to alternatives like Mexico, potentially undermining places like the Coachella Valley's golf-centric communities.

Broader U.S. efforts are underway, with states like Florida, Illinois, New York, and Massachusetts launching similar appeals. Florida is promoting year-round attractions to retain its 3 million annual Canadian visitors, while Palm Springs has installed heartfelt banners along main streets proclaiming love for Canadians. These moves come amid rising concerns over a strong U.S. dollar and border policies, which are making travel more burdensome. As realtor Kyle Garman notes, "Houses are now on the market for about 55 days, up from just 10 days in 2021-22," signaling a cooling in the Canadian-driven real estate boom.

Analysts compare this to post-2008 recovery patterns, where Canadians invested heavily in U.S. properties, only for external factors to introduce uncertainty. The Canadian Snowbird Visa Act, co-sponsored by Congressman Ken Calvert, aims to extend stay limits, potentially easing some pressures. However, the real test lies in whether these gestures can overcome geopolitical strains and reignite travel enthusiasm.

In conclusion, the decline in Canadian tourism underscores the fragility of cross-border economic ties and the power of diplomacy in travel. Will these campaigns succeed in bringing snowbirds back, or will national pride prevail? As destinations like California pivot to heartfelt appeals, the outcome could define U.S. tourism's future. What do you think—should more be done to mend these relationships? Share your views in the comments and help spread this story.

• Canadian Snowbirds
• Palm Springs
• US-Canada Relations