California AG Announces New CCPA Enforcement Sweep Targeting Location Data Industry

In a significant move to bolster consumer privacy, California Attorney General Rob Bonta has announced a new enforcement sweep under the California Consumer Privacy Act (CCPA). This latest initiative targets the location data industry, aiming to crack down on potential violations related to the handling and sharing of consumers' location information.

The sweep, which commenced on October 2023, is part of a broader effort by the state to ensure that businesses comply with the CCPA's stringent data privacy requirements. The focus on location data comes at a time when the use of such data has surged, driven by advancements in mobile technology and the proliferation of location-based services.

Attorney General Bonta emphasized the importance of safeguarding consumer data, stating, "Location data is highly sensitive, and its misuse can lead to significant privacy invasions. We are committed to enforcing the CCPA to protect Californians' privacy rights." The enforcement action will involve sending letters to companies suspected of non-compliance, requesting detailed information about their data practices.

The CCPA, enacted in 2018, grants California residents the right to know what personal information businesses collect about them, to request that businesses delete that information, and to opt-out of the sale of their personal information. The new enforcement sweep underscores the state's ongoing efforts to hold companies accountable and to ensure that consumers' privacy rights are respected and protected.

• California
• CCPA
• Location Data
• Rob Bonta

Detailed

California AG Announces New CCPA Enforcement Sweep Targeting Location Data Industry

2 weeks ago

- hunton