Juul Reaches $79M Settlement in Florida Over Youth Vaping Ads

Juul Labs Inc. has agreed to a $79 million settlement with the state of Florida in a lawsuit that accused the company of targeting minors with its vaping advertisements. The settlement, which was announced recently, marks a significant development in the ongoing battle against youth vaping.

The lawsuit, brought by Florida Attorney General Ashley Moody, claimed that Juul's marketing strategies were designed to appeal to young people, leading to a surge in underage vaping. The settlement not only includes a hefty financial penalty but also mandates that Juul refrain from targeting children in future advertising campaigns.

Florida Attorney General Ashley Moody emphasized the impact of Juul's actions on the state's youth, stating, 'This settlement sends a clear message that we will not tolerate companies that harm our children.' The funds from the settlement will be used to support programs aimed at preventing youth vaping and aiding those affected by it.

The agreement comes amidst a broader national scrutiny of e-cigarette companies and their marketing practices. It follows similar settlements Juul has reached with other states, reflecting a growing movement to hold vaping companies accountable for their role in the youth vaping epidemic.

• Ashley Moody
• Florida
• Juul

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