Palm Springs’ Love Letter To Canada Amid Tariff Turmoil And Political Tensions
As trade wars erupt and politics grow increasingly divisive under Donald Trump’s administration, a desert resort city famed for sunshine and inclusivity is sending a clear message across the border: Palm Springs Loves Canada. Against the backdrop of escalating tariffs and nationalist rhetoric threatening to chill relations, the California oasis launches a heartfelt charm offensive—hoping to hold onto their Canadian snowbirds, a vital pillar of the local economy and community spirit.
Mayor Ron deHarte and city officials recently installed dozens of bright red banners along North Palm Canyon Drive emblazoned with a simple but powerful statement: “Palm Springs Loves Canada.” More than a marketing slogan, it’s a plea to Canadian tourists unnerved by tariffs and anti-Canadian rhetoric to come back — and stay engaged. “It was a gesture to let our Canadian visitors know that what happens in Washington D.C. is not how Palm Springs sees Canada,” said deHarte, emphasizing the difference between federal politics and local hospitality.
Canadian tourists are no small contributor—they bring an estimated $300 million annually and support about 2,000 jobs spanning restaurants, hospitality, retail, and the arts. Many even volunteer at local events, becoming woven parts of the city’s fabric rather than just casual vacationers. “It’s not just about tourism dollars,” said deHarte, “they’re really people who are part of our community.”
Yet, the political storm has forced many Canadians to reconsider. A recent 25% Canadian tax on U.S. cars retaliating against Trump’s tariffs, combined with new U.S. entry rules and a confrontational political tone, have led to real economic ripples. Airlines like WestJet and Flair are trimming flights due to softening demand, while realtors report a surge in Canadians exploring property sales or ending long-term leases. Palm Springs realtor Sherri Dettman shared, “Within two weeks of the tariffs talk, sellers called saying ‘We’re out of here, Trump has irrevocably damaged the relationship.’”
This exodus isn’t just statistics—it’s deeply personal. Take Phil Briddon and his wife Linda, from British Columbia, who have wintered in Palm Springs since 2008. From the comfort of poolside mornings under the mountains, Briddon now plans a final farewell, citing the hostile political climate and feeling “we don’t want to spend money in a country that doesn’t respect us and acts with dishonesty.” He admits, “At some point you realize you’ve got to do your part.” Their departure mirrors that of many Canadians feeling alienated by US policies, despite a decade of community ties.
Local figures recognize these frustrations. Palm Springs realtor Paul Kaplan insists, “This is not Palm Springs. This is Trump. Most people here like Canadians — they’re good neighbors, a treasured part of the community.” The message from city leaders is clear: Palm Springs remains a place of diversity and welcome, separate from politics in Washington, D.C.
Economically, the absence of Canadians could be painful. A 2021 study shows Canadians own about 7% of Palm Springs’ vacation properties—more than any other foreign buyers. Typically, these visitors stay longer and spend more, making their retreat especially impactful. Still, some like Briddon believe Palm Springs has resilience as an affluent enclave, though undeniably, businesses—from car washes that depend on Canadian winterouts, to lively arts venues—will feel the chill.
Ultimately, the banners fluttering in the desert sun symbolize more than just economic incentive—they highlight a community appealing for friendship and unity amid a turbulent era. Will Canadians answer the call—or will politics override even the warmest welcomes?
What are your thoughts on travel in politically tense times? Will you reconsider cross-border visits based on national policies, or put local hospitality first? Leave a comment below and join the conversation.
