
Tesla’s Global Sales Plummet Amid Elon Musk Controversy
Tesla Inc. has experienced a significant downturn in its global sales, losing approximately $700 billion in market value. This drastic decline is attributed to a combination of factors, including a sharp drop in demand across various markets, notably in Europe where sales in Germany have fallen by 70%. The situation has been exacerbated by a growing boycott against the company, largely fueled by controversies surrounding its CEO, Elon Musk.
The boycott, which has gained momentum following Musk's public statements and actions, has not only affected Tesla's sales in the U.S. but also in international markets. Analysts point out that Tesla's brand, once synonymous with innovation and sustainability, is now facing a reputational crisis that could have long-term implications for the company's market position.
Amidst this turmoil, Tesla is attempting to navigate through the challenges by adjusting its strategies and engaging more actively with stakeholders. However, the road ahead appears fraught with difficulties as the company seeks to regain the trust of consumers and investors alike.
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Who is Musk Elon?
Elon Reeve Musk (/ˈiːlɒn/ EE-lon; born June 28, 1971) is a businessman known for his key roles in Tesla, Inc., SpaceX, and Twitter (which he rebranded as X). Since 2025, he has been a senior advisor to United States president Donald Trump and the de facto head of the Department of Government Efficiency (DOGE).
What does Tesla's tarnish tell us about America, Inc.?
According to Stifel analyst Stephen Gengaro, Tesla's net favourability rating, which measures consumer perception of a brand, is close to an all-time low. Tesla's fall mirrors a larger sense that US equity exceptionalism, especially in technology, may be at an end.