TikTok Ban Sparks Bidding War: Amazon and AppLovin in the Race

The looming ban on TikTok in the U.S. has ignited a fierce bidding war among tech giants, with Amazon and AppLovin emerging as frontrunners to acquire the popular social media platform. The urgency of the situation stems from former President Donald Trump's recent tariff relief proposal for TikTok, which has been met with lukewarm responses from both the public and policymakers.

Amazon, leveraging its extensive e-commerce and tech infrastructure, is reportedly preparing a substantial offer to ByteDance, TikTok's parent company. This move is seen as an attempt to diversify Amazon's portfolio beyond its core retail business. On the other hand, AppLovin, a mobile marketing platform, is also in the fray, aiming to enhance its advertising capabilities through TikTok's vast user base.

The negotiations come at a critical time as the U.S. government pushes for a divestiture of TikTok's U.S. operations due to national security concerns. The outcome of this bidding war could significantly impact the tech landscape and redefine how social media platforms operate within the country.

• Amazon
• AppLovin
• Donald Trump
• TikTok

Detailed

Trump team has weighed deal to save TikTok that would leave algorithm in Chinese ownership

24 hours ago

- washingtonpost

Amazon Said to Make a Bid to Buy TikTok in the U.S.

1 day ago

- nytimes

Amazon's last-minute bid for TikTok comes as a US ban on the platform is set to take effect Saturday

1 day ago

- apnews

Trump admin live updates: Trump weighing TikTok proposal ahead of potential ban

1 day ago

- abcnews

AppLovin and Amazon Emerge as TikTok Bidders Ahead of Trump’s Deadline

1 day ago

- wsj

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