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U.S. Tariffs on Apparel Impact Retail and International Relations

U.S. Tariffs on Apparel Impact Retail and International Relations

The U.S. has recently imposed new tariffs on apparel imports, significantly affecting major retail brands like Gap, Nike, and Levi's. These tariffs, aimed at protecting domestic industries, have led to a noticeable dip in retail stocks as companies brace for increased costs and potential price hikes for consumers. The fashion industry, in particular, is feeling the strain, with experts predicting a shift in sourcing strategies to mitigate the impact of these new trade policies.

Internationally, Vietnam has expressed regret over the U.S. decision, highlighting potential strains in diplomatic relations. The Vietnamese Foreign Ministry stated that the tariffs could disrupt the global supply chain and negatively affect economic cooperation between the two nations. This move by the U.S. is seen as part of a broader strategy to rebalance trade relations and protect local manufacturing.

The fashion sector is now at a crossroads, with brands needing to adapt quickly to the new economic landscape. Analysts suggest that while the immediate impact may be challenging, long-term adjustments could lead to more sustainable and diversified supply chains.

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Are there tariffs on Vietnam?

The 46 percent tariff rate on Vietnam is among the highest placed on any country, and in Southeast Asia alone, it is only lower than that imposed on Laos and Cambodia, which are subject to rates of 48 and 49 percent, respectively.

What is the new tariff on Vietnam?

For Vietnam, this 46 per cent tariff — among the highest imposed — applies to all goods entering the US, a market that absorbed US$142 billion of Vietnamese exports in 2024, according to US statistics.

Will Nike be affected by tariffs?

'Nike is very likely to raise prices if the tariff war persists. There is no way for brands to absorb a 30% to 50% increase in sourcing costs.' He adds: 'How US trading partners react against the reciprocal tariff policy will also have a major impact.'

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